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Brand Hacks for Successful Digital Marketing with AI Tutorial and Other Online Resources
WEEK 1 | Introduction
Introduction
What is Branding?
Video Lecture - Understanding Your Consumer (25:39)
WEEK 2 | Chapter 1 - The Buyer Persona
The Structure of the Empathy Map
WEEK 3 | Chapter 2 - Decide on Personal or Company Branding
Personal or Business?
WEEK 4 | Chapter 3 - The Exercise You Must Do
Project Exercise
WEEK 5 | Chapter 4 - Say it with Logo Design, Brand DNA & Positioning
Video Lecture - Chapter 4 (10:54)
Brand DNA & Positioning
WEEK 6 | The SWOT Analysis
How to Structure a SWOT + Assignment
WEEK 7 | What is Brand Marketing?
Video Lecture - Chapter 5 - The Storyboard (16:43)
Project Exercise
WEEK 8 | Chapters 6, 7 & 8
Chapter 6 | Key Components to Online Marketing
Chapter 7 | Social Media Platforms - Video Lecture (3:27)
Chapter 8 | Digital Marketing Should Strengthen Your Brand
WEEK 9 | Chapter 9 - Internet Hacks (Funnels & AI)
Funnels - Video Lecture (3:21)
AI - Artificial Intelligence
AI Tutorial - ChatGPT
WEEK 10 | Chapters 10, 11 & 12
Chapter 10 | The Power of Videos & Live Streaming - Video Lecture (1:57)
Chapter 11 | Branding Offline - Video Lecture (2:18)
Project Summary - Video Lecture (19:17)
Chapter 12 | Conclusion - Video Lecture (2:32)
Chapter 10 | The Power of Videos & Live Streaming - Video Lecture
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